week 12: recalibrating

mistakes were made

Martin Bjørn
March 23, 2025

Dear board, first of all - thanks for making the time.

If you follow me on LinkedIn or X you know I’ve realized that I made the wrong call, going all in on user acquisition.

2,000 users was not the right goal, right now.

I made the wrong call.
2,000 users was not the goal Jared needed.
I have prioritized marketing over product too early.
We build in public.
Which means that we make mistakes in public as well.
I was too obsessed with big numbers.
And this was my mistake.
I'm back at the
— Martin Bjørn (@martinivaerk)
9:09 AM • Mar 19, 2025

I rather focus on building some sustainable channels like our X profile, Reddit Community, and our founder-led growth channels.

While keeping our main focus on building a killer product.

And that leads me to our…

Biggest product update since launch

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