week 15: a bit of strategizing

structure and content flywheels

Author

Martin Bjørn
April 13, 2025

Dear board, first of all - thanks for making the time.

For the past weeks, I’ve been trying all kinds of things. This week has been more about strategizing - and implementing some structure.

Both for marketing and development.

Frederik and I needed to streamline our workflow to prioritize features, scope, plan, and develop.

Techincal stuff

Frederik has been busy working on a lot of backend stuff again this week, preparing for future updates.

We had to move some of our databases to increase loading time.

Soon, I think next week, we’ll start working on a major update that will solve some of our biggest issues at the moment:

  • articles behind paywall

  • and not enough insights

Looking forward to sharing more.

Content flywheels

I’ve been strategizing lately.

Building some content flywheels, drawing out our funnels, and trying to be very methodic, building with rapid testing as the main priority.

I think I’ve made something pretty cool, that can help boost our distribution and hopefully start funneling some traffic to our website.

I’ll share more when I have some more data.

YouTube Shorts (as I mentioned last week) is a part of that strategy. We’ve been posting daily for the past 13 days and have gained more than 12,000 views with only 11 subscribers which I’m pretty happy about.

If you haven’t already go check our YouTube channel out here, and remember to subscribe.

Our numbers this week

A slight decline all around, but nothing surprising.

As mentioned, we are doing much bottom-funnel right now.

Total active users

159

🔽 0.62%

Net new subscribers

-1

Revenue

$0

Same goes here:

Emails delivered

1,101

🔽 01.43%

Unique opens

555

🔽 07.19%

Unique open rate

50.41%

🔽 03.13%

Unique clicks

54

🔽 01.82%

We’ll get there.

Do you want to build in public as well, driving attention and conversions with a personal newsletter? Sign up for beehiiv today (it’s free). This is written, formatted and sent with beehiiv as well.

Looking Ahead

Right now is a waiting game.

We have good stuff going on on the backend, and a lot of major updates coming up - plus I’m grinding to get something going on the content side, that can drive some user growth, hopefully very soon.

I’ll share the ups and downs, our numbers, and our plans with you every week this year.

As mentioned, I’m always open to feedback, suggestions or just connecting.

PS. Go sign up for Jared at getjared.ai - and if you know anyone who could benefit from this service, please forward this email to them.

Thanks for being part of this journey,

Martin Bjørn
Co-Founder & CEO, Jared