week 5: the first month of jared

Dear board, first of all - thanks for making the time.

This week has been all about product.

More articles and product updates

Finally. More articles are now being fetched every night, which means that we should be able to give much more relevant recommendations.

Besides that, we are currently experimenting with a tweak in our backend that should start sending emails based on time zones from tomorrow morning. Up until now, everyone has received their emails at 05.00-06.00 CET.

Feedback on the bullet points that we introduced last week has been good, but it has led to the description being irrelevant - so maybe it’s time to kill that.

This weekend the last fixes to version 1.0 is made and we now turn our full attention towards version 2.0.

Our first freelance hire

We’ve got a content creator onboard, who’s starting to create content for Instagram, TikTok, and Youtube Short beginning tomorrow.

This is part of getting our content engine up and running, which will be crucial for our ads and user acquisition moving forward.

Ready for ads?

I’ve been researching a lot about running ads these past seven days, and have a better picture of what needs to be done to increase our chances for success (low CPA).

The video content being generated is a part of that, but besides that, there were some technical Meta-ads things that I needed to have in place. We are aiming for a broader audience, and letting Meta optimize where it’s possible.

We’ll try again with ads within the next couple of days.

Our numbers this week

We’ve ended January this week, which means that it’s time for a deeper dive into the numbers: