Week 29: Structuring Chaos
In this newsletter, I'll share updates on my active projects, which include:
- A media company that launches in August
- A LinkedIn agency helping founders and C-suits
- And an early-stage startup developing a digital product
I will share the journey with all the obstacles, successes, failures, and learnings.
For full transparency will I also share every projects current MRR.
Let's dive in.
Media
Our media is launching in Denmark on the 5th of August, so we only have a few weeks left to get the last things ready.
That said, we have tried to make it as lean as possible.
Since it’s a media play this is our content starting stack:
- Around ten pieces of blog content
- Two podcast episodes live (and eight in the bank)
- A strong lead magnet
- And an ultimate guide linking to our content
![](https://www.martinbjorn.com/content/images/2024/07/25ee7840-44ec-4a5e-8d40-2f255fb82608.png)
It isn’t easy to make an MVP for a media, I think, since building a media is all about creating content for no one until the past work starts to compound.
Also, media often requires a critical mass of content. You can’t test an idea for a media by posting one or two blog posts.