Week 29: Structuring Chaos

In this newsletter, I'll share updates on my active projects, which include:

• A media company that launches in August
• A LinkedIn agency helping founders and C-suits
• And an early-stage startup developing a digital product

I will share the journey with all the obstacles, successes, failures, and learnings.

For full transparency will I also share every projects current MRR.

Let's dive in.

Media

Our media is launching in Denmark on the 5th of August, so we only have a few weeks left to get the last things ready.

That said, we have tried to make it as lean as possible.

Since it’s a media play this is our content starting stack:

• Around ten pieces of blog content
• Two podcast episodes live (and eight in the bank)
• A strong lead magnet
• And an ultimate guide linking to our content

It isn’t easy to make an MVP for a media, I think, since building a media is all about creating content for no one until the past work starts to compound.

Also, media often requires a critical mass of content. You can’t test an idea for a media by posting one or two blog posts.